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Brand & Digital

Brand & Digital Solutions

The Eastward Brand & Digital team provides the same search, market mapping and research expertise, but also brings over a decade of experience identifying the top creative, marketing and communications, digital and innovation talent who drive transformative programs at agencies, consultancies and brands. From Creative and Design to Strategy and Executive Leadership, growth-oriented clients have come to depend on Eastward because of the Brand & Digital practice’s unparalleled credibility.

Brand & Digital's recently completed mandates include:

Partner, Executive Creative Director, Independent Global Management Consultancy
Associate Creative Director, Independent Global Management Consultancy
Design Director, In-Vehicle Experience, Independent Global Design Studio
Global Account Director, Global Creative Agency

Our Niche Verticals within Brand & Digital

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Strategy & Transformation

Digital-First Business Strategy
New Products & Services
Brand Identity & Brand Strategy
Enterprise-Level Transformation

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Design & Creative

Brand Experience & Activations
Creative Services
Product, Business, & Service Design
Interaction Design

Brand and Integrated marketing icon

Digital & Integrated Marketing

Brand & Content
Social & Digital
Customer & Channel Planning
Market Insights & Analytics

Innovation icon

Innovation

Innovation Strategy
Emerging Experiences

Product, Project and Account Management icon

Product, Project & Account Management

Client Services
Agency Operations
Product Management
Project Management Production

Meet the Brand & Digital Team

Nicole Balsam

Nicole Balsam

Principal

nbalsam@eastwardpartners.com

646-202-9424

Joe Ogeka

Joe Ogeka

Senior Associate

jogeka@eastwardpartners.com

646-290-8460

Destinée Simpson

Destinée Simpson

Associate

dsimpson@eastwardpartners.com

646-837-0072

Nicole Balsam

Name

Nicole Balsam

Phone Number

646-202-9424

Bio

Nicole’s familiar face has appeared on many film and episodic projects, some of which have run on prime-time network television. This benefits Eastward clients and candidates because it establishes her bona fides as a creative talent, with a relatable set of experiences shared by the artists with whom she works. Brand & Digital is an intensely niche-oriented space, which requires a rare set of capabilities to discern a good match.

Since 2014, Nicole has steadily advanced in the executive search industry, as have her clients. Focusing on director-level and above placements, she has developed a reputation for finding candidates who find their futures at their hiring organizations, as measured by their lengths of service. Prior to Eastward, Nicole led another search firm’s digital services practice.

The New York University alumna, along with her husband-to-be Joe, is in transition from the Upper East Side to Brooklyn. Nicole is an active benefactor of the Broadway Bound Fund, presenting theater arts to inner-city youth.

Joe Ogeka

Name

Joe Ogeka

Phone Number

646-290-8460

Bio

Joe is Eastward’s point person for identifying creative talent and matching these candidates with career opportunities they might not otherwise have found attainable. He has helped many individuals not only realize offers for initially appropriate position, he has since watched them advance from there.

Starting his career in the field straight out of Syracuse University in 2018, Joe, gained valuable experience in contingent hiring. This prepared him for Eastward’s executive search orientation by teaching him that not every person who looks like a perfect fit actually is, and that not every perfect fit is necessarily interested in the opportunity. He had to get used to hearing “no” – and also to saying “no” as the situation merited. Ultimately, though, there is nothing Joe finds more satisfying as those times when the perfect skill-set match is also the perfect cultural fit.

He still resides near where he grew up on Long Island’s south shore along with Roo, his Australian cattle dog.

Destinée Simpson

Name

Destinée Simpson

Phone Number

646-837-0072

Bio

Destinée has acquired a great deal of responsibility in a short time as an executive search professional. In 2019, she made the switch from public relations, and brought with her a background in media and graphic design that is integral to Eastward’s Branding & Digital practice.

She takes an analytical approach to the challenge of getting responses from potential candidates. Destinée optimizes results by identifying the elements of her plan, then altering one variable at a time. Combined with her strong work ethic and communications skill, she has emerged as an integral part of the Eastward team.

Destinée, a St. John’s University graduate, is in the midst of returning to New York after spending a year with family in southern New Jersey.

Download our H1 Brand & Digital Industry Report

What Our Partners Say

"It’s rare that you come across standout talent like Nicole. She is an honest and forthright professional and does an excellent job matching company needs to a professional’s desires. Her level of expertise makes her a valuable partner in the search for talented and top-notch candidates."
Senior Recruiting Manager

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