Transaction Advisory Services, Build

Scope

To build out their Practice across TAS, from Associate to Managing Director, across the country. The aim was to support continued client demand by creating a sustainable hiring pipeline over the course of 4 months.

Solution

Once the scope was established and timelines agreed upon, we agreed upon a managed campaign. We jointly developed a storyboard, marketing campaign (for talent purposes and employer branding online) and, qualified what resources were needed for our search. We then developed a plan to go to market and build a team. The impetus was to add value to the overall process but most importantly provide a sustainable pipeline of high-quality candidates and penetrate the highly competitive TAS market across the US.

Eastward utilized a three-pronged approach to efficiently complete the campaign:

1. Leveraged in-house technology to map and coordinate an outreach campaign to engage both active and passive candidates.

2. Curated a deep relationship with the client, involving high touch points and constant feedback in order to respond quickly once hiring needs were accelerated in each skill/vertical.

3. Headhunted directly within the specialized marketplace, leveraging existing networks to reach passive candidates. Once reached, we would go to market with a compelling narrative we had developed to engage and retain candidates’ interest.

The project ran for 4 months and the outcome was an absolute success.