Boutique Restructuring Firm, Build

Scope

To build out their Practice across TRS, from Associate to Managing Director, across three geographies: New York, Boston, and Chicago. The aim was to support continued client demand by creating a sustainable hiring pipeline over the course of 10 months.

Solution

Once scope was established and timelines agreed, we agreed upon a managed campaign. We jointly developed a storyboard, marketing campaign (for talent purposes and employer branding online), and resources needed for our search and developed a plan to go to market and build a team. The impetus was to add value to the overall process but, most importantly, to provide a sustainable pipeline of high-quality candidates and penetrate the TRS market in the above 3 geographies.

Eastward utilized a three-pronged approach to efficiently complete the campaign:

1. Leveraged in-house technology to map and coordinate an outreach campaign to engage both active and passive candidates.

2. Curated a deep relationship with the client, involving high touch points and constant feedback in order to respond quickly once the hiring needs were accelerated in each skill/vertical.

3. Headhunted directly within the specialized marketplace, leveraging existing networks to reach passive candidates. Once reached, we would go to market with the compelling narrative we had developed to engage and retain candidates’ interest.

The project ran for 10 months and the outcome was an absolute success.