Our client, an HRTech company, was looking for a new Head of Marketing to build and execute a world-class integrated brand and growth marketing strategy that would help lead the company in its next phase of growth to $100M ARR. Our client was seeking a candidate with broad capabilities steeped in brand strategy and demand generation coupled with the ability to lead teams across content strategy, PR and communications, partnership marketing, events, marketing operations and customer marketing.
Our client approached us with a need for a confidential and highly targeted executive search. Eastward Partners collaborated closely with the Chief Revenue Officer and CEO of the HRTech company to build a storyboard, go-to-market narrative, and structured approach to targeting only the highest quality candidates coming from other players in HRTech as well as adjacent industries. We crafted the marketing, search approach and, once approved, carefully mapped the market for individuals who fit the exact brief.
Eastward Partners managed a full retained search involving market mapping, candidate targeting and a managed approach, to interview and screen a suitable longlist and develop a shortlist for the client to interview. We were highly selective in our presentation of candidates for the client’s consideration resulting in the top 2 candidates making it to the final round of interviews. Once the final candidate was identified, Eastward Partners was heavily involved in negotiating the offer and consulting on the creation of a bespoke compensation structure for the individual.
candidates to 2nd interview
The search was completed in just over 3 months and was considered a major success by the Founder & CEO.
Market Reach -
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