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Rapid Scaling – Turnaround and Restructuring

Subscription Model

US-based turnaround and restructuring boutique looking to scale rapidly as a result of increased market demand and a recent capital injection.

To build out the firm’s turnaround and restructuring practice at all levels of seniority, from associate to managing director, at offices in New York, Boston and Chicago. The aim was to support continued client demand by creating a sustainable, 10-month hiring pipeline.

The jointly developed managed campaign was comprised of:

  • A storyboard

  • An online marketing effort for attracting talent and employer branding

  • Resources needed for our search and developed a plan to go to market and build a team

​Eastward applied a three-pronged approach to efficiently complete the campaign:

  1. Leverage inhouse technology to map and coordinate an outreach campaign, thus engaging both active and passive candidates.

  2. Curate a deep relationship with the client, involving high touch points and constant feedback in order to respond quickly once hiring needs accelerated in each skill or vertical.

  3. Headhunt directly within the specialized marketplace, leveraging existing networks to reach passive candidates. Once reached, go to market with a compelling narrative developed to engage and retain candidates’ interest.

The project ran for 10 months and the outcome was an absolute success. Eastward Partners appointed 7 niche roles for this client. The project cost was managed as a pre-agreed fee relating to each hire, with a structured payment schedule tied to the project.