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Creative Strategy Director - Brand Experience Agency

This Case Study was managed by Nicole Balsam


A major creative agency looking for its first Global Creative Strategy Director to serve its largest and most important client, a Fortune 100 technology company.


To establish an entire Creative Strategy practice centered around a professional who could bring a new perspective. As a result, the client wanted to relocate a candidate from a major U.S. media hub to the Detroit metro region.


Once scope was established and timelines settled, Eastward Partners and the client agreed upon a managed campaign, jointly developing a storyboard, marketing campaign for talent acquisition and employer branding, and go-to-market narrative. Eastward crafted the marketing message and search approach and, once these were approved by the client, precisely mapped the market for individuals who fit the brief.

Eastward managed a full retained search, mapping markets and targeting candidates, then interviewed and screened a suitable longlist and developed a shortlist for the client to interview.

The project ran for 10 weeks and the outcome was lauded as an absolute success by both the agency and its technology client.


Eastward Partners successfully appointed a Global Creative Strategy Director based in Detroit. The project cost was managed as a pre-agreed fee relating to the hire prior to placement, with a remained fee paid out upon successful completion and onboarding of the candidate.

  • 1,225 total candidates reached

  • 112 candidates longlisted

  • 8 candidates shortlisted

  • 3 candidates at final interview